About
With 30 years beauty industry experience including day spa ownership and collaborations with medical doctors to offer Botox® and Restylane®, as well as over 20 years of combined experience in marketing and operations, we introduce a fresh approach to digital marketing and operations services for med spas.
Some of our credentials include:
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Licensed aestheticians
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Licensed massage therapists
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Day spa, blow dry bar, wellness center and eCommerce business owners
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20 years of combined marketing and operations experience
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MS in digital marketing
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MBA in Business Administration and Project Management
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Process Improvement and Business Efficiency Certifications
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Published co-author of The Little Black Book of the Beauty Biz, Volume 1: The secrets of business critical to a salon’s success.
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Google Analytics Certifications
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Google Tag Manager Certifications
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Google Ads Certifications
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SEO Certifications
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At our core, we prioritize delivering tailored support that
precisely aligns with your needs, allowing you to focus on
driving business growth. With a passion to help others grow, we’re proud to be a part of your future success.
Everyone we hire has worked hands-on in the beauty and spa industry.
Our Mission
At Digital Med Spa, we partner with med spas and cosmetic service practices to accelerate growth through specialized digital marketing and business coaching. We know how challenging it is to scale while keeping budgets and resources in check. Our mission is to deliver exactly the right level of strategic support so you can stay focused on serving clients and expanding your med spa with confidence.
Our Purpose
We remove the stress of running and marketing a med spa by delivering expert guidance and hands-on support. From business coaching to real digital marketing, we fill the gaps and connect the dots—so everything works as one. With flexible, cost-effective solutions, we help med spas operate smoothly and grow without the overhead of hiring multiple niche specialists.
Our Vision
To be the trusted partner med spas and cosmetic service practices turn to first—known for excellence, integrity, and innovation—helping them thrive and grow in a fast-changing, competitive marketplace.
With extensive experience in the beauty industry, marketing, and operations, we offer the foundational support you need to prioritize growth at the right time. As a trusted and confidential resource, we empower you to focus on scaling your med spa while we handle the essential groundwork.
Devon Kirk
Founder and CEO
About Devon Kirk | LME, MSDM, LSSGB
A seasoned expert in the day spa and med spa industry as well as a digital marketing strategist with 20 years of comprehensive marketing expertise, I bring a decade of marketing proficiency, coupled with 12 years of invaluable experience in B2C/D2C realms. Armed with a master's degree in digital marketing, I've also dedicated a decade to leadership and mentorship roles, honing team dynamics for optimal performance.
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30 years as a licensed aesthetician: Texas, License #1704207
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10 years as a clinical day spa, blow dry bar, and eCommerce owner
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20 years of combined marketing and operations experience
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Master's degree in digital marketing and multiple industry certifications
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Published co-author of The Little Black Book of the Beauty Biz, Volume 1: The secrets of business critical to a salon’s success.
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Beyond digital marketing expertise, my skill set extends to process improvement with ten years of experience as well as Lean Six Sigma Yellow and Green Belt Certifications. I have an inherent ability in pinpointing and enhancing processes, technology, communication, and client service, driving advancements in marketing services, automations, and SOPs, leveraging agile and lean six sigma methodologies. ​By integrating digital marketing and customer experience strategies, I consistently drive performance, foster growth, and optimize profitability.
Companies and Agencies I've Worked and/or Consulted
Josh Mangum
Founder and CEO
WiT Agency
"Devon’s skills in SEO and CRO were extremely beneficial for our agency and her level of expertise and strategic insight was exactly what we needed to manage our increased workload. Her dedication and strategic approach greatly contributed to the success of our website optimization efforts."