CASE STUDY
Activated Beauty and Wellness
A master holistic aesthetician with 20+ years as a spa owner wants to take her business to the next level by adding e-commerce and membership services. Her previous website and marketing strategy wouldn't allow for that.
activatedbeautyandwellness.com
Case Study
RESULTS IN FIRST THREE WEEKS
The new website went live on December 6, 2024. From December 20, 2024 through January 10, 2025 there was:
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46 new users
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25 from organic search
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16 from direct-to-site
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4 from organic social
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1 referral
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45.65% average engagement rate
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Sold several new memberships at holiday open house
CONTINUED GROWTH
From Q1 to Q2 2025, ABW has experienced remarkable growth.
11.4%
increase in
total active visitors
12.6%
increase in
new visitors
23.3%
increase in
organic social visitors
61.1%
increase in
direct users to the website
41.3%
increase in
total pageviews
26.9%
more views
per visitor
32.7%
increase in
pageviews per session
44.5%
increase in
average session duration
TOP CLIENT CONCERNS
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She feels her website is not being found. "When people go to my website and don’t do anything. They leave as soon as they go there and I’m losing potential new clients."
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She wants to add e-commerce opportunities on her website.
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She wants to grow her second business quickly.
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WHAT WE DID!
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Digital Marketing
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A completely new website
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New website architecture
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New SEO content created with CRO funnels for increased conversion.
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New images
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New custom forms
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Business coaching services
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Revised services
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Created monthly memberships with upgrades for consistent monthly revenue.
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Cost/profit recommendations to increase ROI.
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Want to know more?
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