Why Work with Digital Med Spa
What sets Digital Med Spa apart from other agencies and consulting firms is that we've actually been in your shoes. Having run a clinical skin care studio and day spa for years, working directly with clients as well as running the business, we know first-hand what a challenge it can be.
Offering any type of beauty enhancement services in today's marketplace, whether injections, skin rejuvenation, body contouring or facial services, for example, is met with cutthroat competition with patients and clients having exceptionally high expectations. It can be a challenge to manage it all. We can help alleviate some of the stress and deliver results so you can focus on what you love to do most.
What Makes Digital Med Spa Different from the Competition?
What sets Digital Med Spa apart from other agencies and consulting firms is that we've actually been in your shoes.
-
Owned a clinical skin care studio and day spa for years and had a full book of business
-
Owned a blow dry bar
-
Owned an e-commerce store
-
Created and sold private label custom blend cosmetic line.
I've worked directly with clients as well as ran the business, I know first-hand what a challenge it can be.
​​
Offering any type of beauty enhancement services in today's marketplace is met with cutthroat competition with patients and clients having exceptionally high expectations.
​
We are the missing link you've been looking for to help grow your med spa to its next level. Not just marketing. Not just business operations. We bring the whole package.
Click each section to learn more!
What makes us different?
We are the missing puzzle piece you've been looking for to help grow your med spa to its next level. Not just marketing. Not just operations. We bring the whole package.
Hands-on Industry Experience
-
35 years in the beauty industry
-
25 years hand-on experience
-
Licensed medical aesthetician
-
Real-world, hands-on experience
​
Active Esthetics License: Texas, License #1704207
Former Day Spa Owner
-
10 years clinical skin care day spa owner
-
Blow dry bar owner
-
eCommerce owner
-
Private Label Cosmetics Retailer
-
Former professional makeup artist
Digital Marketing for Growth
-
Marketing strategy audit
-
SEO & CRO
-
Web design
-
Website analytics
-
Social media marketing
-
Google PPC advertising
-
Remarketing
-
Directory listings
-
Reputation management
-
Email marketing
-
Brand consistency
-
Blog writing
Optimized Business Operations
-
Operations management
-
Operations audit
-
Client service and retention
-
SOP standardization
-
Process improvement
-
New process creation
-
Employee handbook
-
Employee retention
Expert Analysis
-
Analyze your business processes and marketing strategies
-
Identify areas of improvement
-
Offer data driven insights
-
Provide actionable solutions
Dedicated Support
-
On-demand help when you need it
-
Implement the recommended changes
-
Monitor changes
-
Achieve maximum results
We Are a Proud Member of the International Spa Association
Where spa knowledge begins and never ends.
For over 30 years, the International SPA Association has been recognized worldwide as the professional organization and voice of the spa industry.
Our Services
At our core, we prioritize providing tailored support that perfectly aligns with your requirements, allowing you to focus on driving business growth. Rely on us to expertly manage the essential tasks, ensuring seamless marketing and operations while you remain at the forefront of your industry.
Digital marketing is part of your foundational marketing strategy and critical for your growth and success.
​
-
Increase your online visibility
-
Get precise targeting of your ideal demographic
-
Enable consistent engagement with clients
-
Drive repeat business and referrals
-
Offer a cost-effective way to attract new patients, retain existing ones
-
Build a strong, recognizable brand
Rollover each icon for a description of each capability.
Reputation Management
-
It’s critical to monitor reviews to influence and manage how your brand is perceived by the public to enhance trust, credibility and loyalty.
-
Effective reputation management can lead to increased sales, better partnerships, and improved overall brand value and our tools make it easy.
Brand Consistency​
​
-
Brand consistency is crucial because it builds trust and recognition among consumers, reinforcing your brand's identity and values.
-
It helps to create a cohesive and memorable experience across all touchpoints, fostering loyalty and differentiation in a crowded marketplace.
Marketing Strategy Audit
-
Identify what works and what needs improvement in your marketing efforts.
-
Uncover inefficiencies and reallocate resources for better ROI.
-
Stay Competitive by staying up to date with industry trends and adapting to changing market conditions.
Website Design
-
Your website, also known as your digital identity and the foundation of your online brand.
-
We offer new builds as well as an audit of your existing website to turn it into a converting machine.
SEO and CRO​
​
-
Search engine optimization increases organic traffic by boosting website visibility in SERPs it also builds credibility and trust.
-
Conversion rate optimization increases marketing ROI by getting more clients and enhances user experience with better usability.
Online Directories
​
-
With hundreds of online directories, you'll increase visibility, and enhance online presence.
-
Many are optimized for local search, boosting your reach for targeted exposure.
Blog Writing
-
Blog posts educate potential clients about your services, build trust and credibility, and improve their website's search engine rankings, driving more organic traffic and attracting new customers.
-
One of our blog posts can be divided into into a weeks worth of social media content for all of your social media channels.
GA and GTM
-
Google analytics is offers valuable insights into website traffic and user behavior, so you can make better marketing decisions.
-
Google tag manager works with GA to log a conversion when a particular event is triggered. This helps to track marketing dollars. Ask us how!
Social Media Marketing
​
-
Indispensable for your business to bolster brand visibility and drive users to your website, foster engagement and conversions effectively.
-
A great tool for expanding reach and directing traffic to your online presence, amplifying opportunities for interaction and conversion.
Email Marketing
​
-
Emails are an opportunity to engage your clients with exclusive offers, updates, and educational content that can boost loyalty and revenue.
-
They are great for drip marketing campaigns for prospective clients to keep them engaged and eventually turned into clients. Don't miss out on an easy opportunity to grow your business.
SEM and PPC
-
Using search engine marketing is essential for increasing your online visibility and driving targeted traffic to your website.
-
Pay-per-click allows you to target specific audiences and only pay when your ads are clicked, ensuring cost-effective and immediate traffic to your website.
Remarketing
​
-
Remarketing for med spas helps re-engage past visitors who showed interest in services, increasing the likelihood of conversion by keeping the brand top-of-mind.
-
It enables targeted advertising, ensuring that promotional efforts are directed towards individuals already familiar with the spa, and improving ROI.
Focus on taking care of your patients, we'll optimize operations for growth and consistency.
​
-
Increase patient services and client retention
-
Boost patient referrals
-
Create personalized experiences
-
Create feedback systems to foster long-term relationships concerns
-
Streamline operations and optimize cost-saving opportunities
-
Identify and correct revenue leakages for increased ROI
-
Retain happy employees
Client Retention
Foster long-term relationships, increase repeat business, and enhance customer loyalty through personalized communication and targeted promotions to boost revenue and sustain business growth.
Operations Strategy​​
Efficient service delivery, consistent client experiences, and optimized resource management; streamline processes, reduce costs, and enhance staff performance.
Operations Audit​​
Identify inefficiencies, enhance service quality, manage costs, and ensure regulatory compliance. Performed annually, gain insights for strategic planning and assesses employee performance
Standard Operating Procedures (SOP)​​
Clear protocols, error reduction, fast training, service consistency, meeting the same high standards each time. This consistency enhances customer satisfaction and trust in the spa's services.​
Process Improvement​
Identify and eliminate inefficiencies in your operations, refine and optimize service delivery, leads to cost savings and enhanced productivity.
Employee Retention​​
Create a system to make it easier to retain good employees. Offer competitive compensation, professional development, a supportive work environment, and encourage open communication.
Employee Handbook
Clear guidelines, policies, and expectations, ensuring consistency in employee behavior. For both employees and management, helping to mitigate conflicts, maintain compliance, and protect the the company.
Lay the Strongest Foundation in Your Digital Marketing Strategy
No matter what kind of paid advertising or social media marketing you do, if you do not have a solid website as your marketing foundation in place, it'll be for very little results.
Directing visitors to an underperforming website that is not optimized for search engine optimization (SEO) and conversion rate optimization (CRO) or is not consistent with your brand, voice and messaging is a waste of budget dollars and time.
With over 20 years in website design, development, search engine optimization and conversion rate optimization strategies, we've successfully provided results such as:
​
-
46% increase in users to a website
-
119% increase in session
-
80% increase in unique pageviews
-
148% increase in organic search
​
Focus on Growth, We'll Optimize Operations
Delivering exceptional quality and value to your patients to drive growth and revenue remains a universal priority, regardless of company size. Through operational optimization your med spa can bolster efficiency and effectiveness so you can focus on doing just that.
Business operations services offer tailored solutions to optimize internal processes, resources, and systems where you need them, striking a delicate balance between operational costs and revenue. This approach ultimately leads to the maximization of net operating profit.
Here's what others have to say about working with Devon
Adam Bernstein
Executive Vice President - PR
Chernoff Newman
"I always appreciated the precision that Devon applied to her work – and so did my clients. Her process-orientation made completing complex jobs, such as website development and maintenance, more efficient and transparent. On each assignment, Devon helped set a standard for mutual understanding and accountability that enabled team members and the client to achieve the desired outcomes."
Request a Callback
Complete the form below to request a callback and we'll be in touch shortly. If you'd like to schedule a 15-minute strategy discovery call instead, click here.
"Success in business requires the ability to let go of the reins and trust others to contribute their expertise. Collaboration is not a sign of weakness, but a hallmark of strategic leadership."
Stephen R. Covey