ABOUT DIGITAL MED SPA
Built by Someone Who Has Lived Every Problem You Are Trying to Solve
ABOUT US
Digital Med Spa is not a general marketing agency that added med spas to its client list. It was founded by a licensed medical aesthetician who owned and operated a day spa for ten years, performed treatments, managed staff, worried about slow seasons, and figured out how to grow through every challenge a practice owner faces. That experience is the foundation of everything we do.
30+
Years in the aesthetics industry
20+
Years in digital marketing
10 Years
As a spa and clinic owner
MS
Master's degree in digital marketing
WHY MOST AGENCIES FAIL PRACTICES LIKE YOURS
They know how to market. They do not know what it feels like to run your practice.
"Our agency doesn't understand our industry."
When your marketing partner has never performed a treatment, set a service menu, or sat in a consultation with a nervous first-time Botox client, the content they produce sounds like it was written from the outside. Because it was.
"We've tried three agencies and none of them get it."
The agencies that have never owned a practice will never fully get it. They can study your industry. They cannot replace the understanding that comes from having survived in it. Devon Kirk built and ran businesses in this industry before she ever started marketing for them.
"We're paying for marketing but we can't tell if it's working."
Generic strategies applied to aesthetic practices produce generic results. We build strategy around your specific patient, your specific market, and the specific ways aesthetic clients make booking decisions, because we have spent decades understanding them from both sides of the treatment table.
"I don't have time to manage my marketing on top of everything else."
We know. We have been there. That is precisely why we built a full-service model that requires almost nothing from you beyond a monthly review call, and why every deliverable we produce is built to work without ongoing input from your already-overloaded team.
Devon Kirk
Founder and CEO
LME · MSDM · LSSGB · LSSYB
THE PERSON BEHIND THE PRACTICE
Devon Kirk Did Not Just Work in the Aesthetics Industry. She Built a Business in It.
Devon Kirk is a licensed medical aesthetician with 35 years of hands-on industry experience, a Master's degree in Digital Marketing, and a decade of firsthand experience owning and operating aesthetic businesses, including a clinical day spa, a blow dry bar, and an e-commerce skincare brand. She collaborated with medical doctors to offer Botox and Restylane services, built private-label cosmetic lines, and navigated every operational and marketing challenge that practice owners face today.
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Before founding Digital Med Spa, Devon led digital marketing campaigns for regional and national brands at Chernoff Newman, one of the Southeast's most established agencies. That work included website strategy, SEO, CRO, and campaign management for clients in real estate, government, luxury hospitality, and consumer products. The cross-industry expertise she built there is what she now brings to every aesthetic practice engagement.
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She is also a published co-author of The Little Black Book of the Beauty Biz, a practical business guide for salon and spa owners, and holds Lean Six Sigma Green Belt and Yellow Belt certifications, bringing a process improvement discipline to the way she builds marketing systems for her clients.
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When Devon says she understands your practice, she means she has treated patients, hired and lost staff, set pricing, rebuilt a slow season, and wondered whether the marketing was actually working. That experience does not come from studying the industry. It comes from surviving in it.
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There is more to come...stay tuned.
01
30+ Licensed Medical Aesthetician - Active Texas License #1704207
02
10 Years as a Spa and Clinic Owner
03
Master's Degree in Digital Marketing
04
Lean Six Sigma Green and Yellow Belt
05
Agency Experience Working with Large Government & Small Businesses
FULL CREDENTIALS & CERTIFICATIONS
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Licensed Medical Aesthetician - TX #1704207
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Master's Degree in Digital Marketing
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Lean Six Sigma Green Belt
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Lean Six Sigma Yellow Belt
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Google AI Certification
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Google Analytics Certified
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Google Tag Manager Certified
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Google Ads Certified
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​SEO Certified
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Project Management Professional Certified
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Previous Board Member of Dawn Career Institute for Aesthetics
- Rhonda Allison Skin Care Advanced Certified
- Lamprobe Certified
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ISPA Member - 30+ Years
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Published Co-Author, Beauty Biz Book
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10 Years Day Spa Owner - Clinical Skin Care
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Blow Dry Bar Owner
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E-Commerce Skincare Brand Owner
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Private Label Cosmetics Retailer
Our Mission, Our Purpose, and Our Vision
Three operating principles that drive every decision we make for every practice we serve.
01
OUR MISSION
Accelerate Growth Through Specialized Expertise
We partner with med spas and aesthetic practices to accelerate growth through specialized digital marketing and business consulting. We know how challenging it is to scale while keeping budgets and resources in check.
Our mission is to deliver exactly the right level of strategic support so you can stay focused on serving patients and expanding your practice with confidence, not anxiety.
02
OUR PURPOSE
Remove the Stress of Growing a Practice
We remove the stress of running and marketing an aesthetic practice by delivering expert guidance and hands-on support that actually gets done. From strategy to execution, we fill the gaps and connect the dots so everything works together as one integrated system.
With flexible, cost-effective solutions, we help practices operate smoothly and grow without the overhead of hiring multiple specialists who do not understand how your pieces fit together.
03
OUR VISION
To Be the Partner You Turn to First
To be the trusted partner that med spas and aesthetic practices turn to first, known for excellence, integrity, and the kind of innovation that actually moves numbers.
To help practices thrive and grow in a fast-changing, increasingly competitive marketplace by giving them access to the expertise, technology, and industry knowledge that most will never find anywhere else.
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Published Co-Author of the Beauty Industry's Business Playbook
Devon Kirk is a published co-author of The Little Black Book of the Beauty Biz, Volume 1: The Secrets of Business Critical to a Salon's Success, a practical guide to the business fundamentals every beauty and spa owner needs to know and most never get taught.
The book reflects the same philosophy that drives every Digital Med Spa engagement: that running a successful aesthetic practice requires business knowledge that goes well beyond knowing how to perform treatments. Pricing, operations, client experience, team management, and marketing strategy all have to work together, and most practitioners enter the industry without a roadmap for any of it.
When Devon advises practice owners on how to structure their services, set pricing for profitability, or build systems that scale, she is drawing on the same hard-won knowledge she put into print.
A proud member of the International Spa Association
The International Spa Association has been recognized worldwide as the professional organization and voice of the spa industry for over three decades. ISPA membership reflects a commitment to the professional standards, continuing education, and industry ethics that distinguish the best practices and the best partners in the aesthetics space. Devon is a proud member of ISPA.
You Have Found the Partner Who Actually Gets It.
Book a free discovery call with Devon. She will review your current marketing, talk through the challenges your practice is facing, and give you an honest picture of what the right strategy would look like for where you are right now.
No commitment required · Typically 30-45 minutes · Real strategy, not a sales pitch