Your Ideal Clients Are Searching Right Now.
Are They Finding You?
SEO & LOCAL SEARCH
If your practice is not on page one for the services you offer in your city, those clients are booking with someone else. We build the local search visibility that puts your practice in front of high-intent clients the moment they start searching, and keeps you there.
64%
of local customers use search engines as their primary way to find a local business
Local search is the dominant discovery channel for aesthetics clients
50%
of local searchers visit a business within 24 hours of their search
High-intent local traffic converts faster than any other organic channel
20-40%
growth in organic leads year over year within 6 to 9 months
SEO is a long-term investment. We set expectations clearly from day one.
What We Do About It
Expert-managed local SEO with AI Optimization and Answer Engine Optimization built into every strategy. Visibility in Google Search, Maps, and AI engines, all from one integrated campaign.
"I Googled myself and I'm nowhere to be found."​
Your competitors are ranking for "Botox near me," "lip filler [your city]," and the treatments you offer. Every day you are not on page one, those high-intent clients are booking somewhere else.
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The cost: lost bookings you never even knew existed.​
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"My Google map listing looks half-finished and I don't know how to fix it."
Clients are 2.7 times more likely to consider a business reputable with a complete Google Business Profile. An incomplete or unmanaged listing quietly signals that your practice is less established than the one next to it in the results.
The cost: eroded trust before a client ever visits your website.
"My clients are asking ChatGPT who to see for filler. I have no idea if I show up."
AI-powered search is reshaping how clients find aesthetic providers. If your practice is not optimized for Google AI Overviews, ChatGPT recommendations, and voice search, you are invisible to a fast-growing slice of your market.
The cost: losing the next generation of high-value clients.
50%
of local searchers visit a business within 24 hours of their search. They are ready to book. They just need to find you first.
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20-40%
growth in organic leads year over year is typical for practices with a consistent, well-executed local SEO strategy in place for 6 to 9 months.
Page 2
might as well be invisible. If you are not in the top results, the overwhelming majority of clients will never scroll far enough to find you.
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Local SEO is not one thing. It is a system where every component strengthens the others. We audit each pillar of your current presence, identify the gaps that are costing you visibility, and build a strategy that addresses all of them simultaneously.
01
THE PROBLEM: CLIENTS CANNOT FIND YOU IN SEARCH
THE SOLUTION
Content Strategy That Earns Rankings
We build keyword-targeted content around the specific services you offer and the specific searches your ideal clients are making, so you rank for the terms that actually bring in bookings, not just traffic.
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Keyword research, identification, and mapping to your service pages
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Monthly content development and GEO-SEO blog posts with schema
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Thought leadership content that builds authority and earns links
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Refreshing dated pages that are slipping in rankings
03
THE PROBLEM: YOUR WEBSITE HAS TECHNICAL BARRIERS TO RANKING
THE SOLUTION
Technical SEO That Removes Ranking Blockers
Even the best content strategy fails if search engines cannot crawl, index, or understand your website correctly. We audit and fix the technical foundation that allows your content to rank at its full potential.
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SEO best practices review and implementation
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Schema markup, meta titles, descriptions, and alt tags
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Core Web Vitals monitoring and fixing for page speed
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Google Search Console setup and link profile research
02
THE PROBLEM: YOUR MAP LISTING IS INCOMPLETE OR WRONG
THE SOLUTION
Local SEO That Wins the Map Pack
We optimize your Google Business Profile, Bing Places, and Apple Business Connect listings, then build and maintain the citation consistency across the web that signals to Google your practice is a credible local business.
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Google Business Profile optimization, posting, and performance tracking
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Bing Places and Apple Business Connect setup and management
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Directory and citation submissions with NAP accuracy monitoring
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Manual citation building and cleanup of incorrect listings
04
THE PROBLEM: TRAFFIC IS COMING IN, BUT NOT BOOKING
THE SOLUTION
CRO That Turns Visitors Into Appointments
Ranking is half the job. Once clients land on your site, every page needs to move them toward booking an appointment. We analyze behavior and systematically optimize to close the gap between visit and conversion.
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On-site evaluation and conversion improvement by page
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Behavior flow analysis to identify where clients drop off
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A/B testing of landing pages, CTAs, and booking flows
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Competitor analysis to identify conversion opportunities
SEO is a long-term investment, and we set honest expectations from day one. What follows is a realistic view of what changes for practices that commit to a consistent local SEO strategy. Results depend on your starting baseline, local competition, and market size, but the pattern is consistent.
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Rankings shift daily. Progress is best measured in monthly cycles, not weeks.
Months 1-3
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Pain: "I have no idea where I stand."
Clarity and Foundation
Within the first three months your baseline is established, your GBP and Bing listings are optimized, and initial ranking improvements begin appearing in your map listings and local results. You will have a live dashboard showing exactly where you stand for your 10 tracked keywords, updated weekly.
Months 3-4
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Pain: "Traffic is growing but I can't see why."
Visible Traffic Growth
More quality organic traffic begins arriving at your website as keyword rankings improve. Non-branded GBP visibility grows. Better engagement rates in your analytics confirm we are attracting the right kind of visitor, not just more traffic for its own sake.
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Months 6-9
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Pain: "My marketing is not generating real leads."
Consistent Lead Generation
With consistent monthly execution, practices typically see 20 to 40 percent growth in organic leads year over year. Backlinks are building your domain authority. Your map-pack visibility is compounding. Your practice is becoming the default answer for high-intent local searches in your market.
A Note on Commitment
Campaigns benefit from a 6 to 9 month commitment to achieve the lead growth projections above. All access points including GBP, GA4, GSC, and your website need to be shared by the onboarding call to avoid implementation delays. Multiple GBP listings require rotation for optimization or an additional add-on per location.
SEO PACKAGES
Choose Your Level of Local Dominance
Both packages deliver the same expert-led, AI-enhanced strategy. SEO Plus extends your reach with more keywords, more content, more backlinks, and multi-location scaling for practices ready to dominate a wider market.
SEO STANDARD
Local-First Visibility with AI Precision
The complete local SEO system: expert strategy, AI-enhanced execution, live reporting, and AI Optimization built into every deliverable.
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AI clustering, audits, and on-page fixes with expert human validation
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Local SEO Pro: listings sync, GBP and Bing optimization, 10 tracked keywords
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1 GEO-SEO blog per month with schema for high-intent local searches
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5 core onsite pages optimized per month
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Backlink program starting month 3, 10 per month
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Live Executive Reports plus monthly PDF summary, zero tech burden
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Single-location precision
SEO PLUS
Deeper Coverage, Wider Reach
For practices ready to dominate multiple neighborhoods, more search terms, and broader coverage. Add-on to SEO Standard.
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Everything in SEO Standard, plus deeper strategy and wider
coverage -
10 additional keywords tracked (20 total) for broader service and location terms
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1 additional GEO-SEO blog per month targeting wider local reach
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5 additional core onsite pages optimized (10 total per month)
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5 additional backlinks per month from month 3 (15 total)
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Multi-location GEO scaling for practices in multiple areas
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Advanced AIO and AEO for compounding AI search visibility
HYPERLOCAL STRATEGY
The Neighborhoods Your Competitors Are Ignoring
Most SEO strategies target your city name and stop there. That leaves entire suburbs, neighborhoods, and service radii completely uncontested. We use generative AI combined with local market insights to produce geo-tagged content and on-site optimizations built around the specific areas your clients actually drive from.
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This means when someone 12 miles away searches "Botox near me" or "lip filler [neighborhood name]," your practice has a real shot at appearing, not just for city-level terms your competitors have already staked out.
Neighborhood and ZIP code content
Monthly GEO-SEO blog posts targeting specific service areas with schema markup, earning visibility in localized results and map packs beyond just your city name.
Google Business Profile and Bing Places
Full optimization, regular posting, and performance monitoring, including Apple Business Connect setup, to maximize map-pack visibility across all major platforms.
AI-assisted geo content at scale
Generative AI accelerates neighborhood-level content production, with every piece reviewed and refined by our experts before publication.
Listings sync for local authority
Consistent NAP data across all major directories is a foundational local ranking signal. Local SEO Pro syncs your information and flags inaccuracies for immediate correction.
10 tracked local keywords
Monitored weekly in Google and Bing, with month-over-month movement surfaced directly inside your Executive Report dashboard.
Most agencies send a PDF once a month and hope you do not ask too many questions. We give you a live executive reporting dashboard that shows your GA4 traffic, Search Console rankings, and Local SEO Pro insights all in one place, updated in real time, shareable with a link.
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MONTHLY PDF SUMMARY REPORT​
A plain-English monthly summary with AIO and GEO attributions, so progress is clear and action-oriented with no tech burden on your end.
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GOOGLE ANALYTICS 4
Traffic and Conversions
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Organic session volume and growth
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Conversion events and goal completions
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Top landing pages by traffic
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User behavior and engagement rates
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Channel attribution breakdown
GOOGLE SEARCH CONSOLE
Search Visibility
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Top queries and impressions
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Click-through rate by page and keyword
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Average ranking position trends
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Index coverage and crawl health
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Core Web Vitals status
LOCAL SEO PRO
Local Presence and Rankings
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Listing health and sync status
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Map-pack visibility score
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10 tracked local keyword movements
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Google Business Profile performance
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Citation accuracy and inaccuracy alerts
ADD-ON SERVICES
Strengthen Your Local Foundation
Most med spa owners are surprised to learn how many of their local ranking issues trace back to the same root cause: incomplete, inconsistent, or missing business data in the places Google uses to verify you are a real, trustworthy local business.
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These add-on services address that foundation directly, powering the listings, citations, and profile management that amplify everything your SEO strategy does above it.
A COMMON SCENARIO WE SEE​
"We have been doing SEO for six months and nothing is moving."
Nine times out of ten, we find that the business's NAP data is inconsistent across directories, the GBP listing has a wrong category or missing information, or citations are contradicting each other. These are fixable. But they block every other SEO effort until they are corrected.
Google Business Profile Optimization
Most practices have set this up once and never touched it again. That is a problem.
2.7x
more likely to be considered reputable with a complete Google Business Profile on Search and Maps
Citation Builder
Inconsistent business data across directories is one of the most common silent ranking killers we find.
12 months of free updates
Address changes and profile updates after purchase, no limits on changes
Local Listings Management
Google, Bing, and Apple together cover the search, map, and mobile experience of virtually every client you want to reach.
Google + Bing + Apple
The perfect trio for local search dominance across Search, Maps, and iOS
"My GBP looks fine to me. Why does it need management?"
Google regularly suggests edits to your listing, sometimes inaccurate ones, that get applied if no one is monitoring and rejecting them. Photos go stale. Questions go unanswered. Category selections drift. Competitors can suggest changes to your listing. Without active management, your GBP slowly becomes less competitive without you knowing.
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Customers are 70% more likely to visit and 50% more likely to consider purchasing from businesses with a complete, well-managed listing. We handle everything: optimization, regular posting, suggested edit review, and performance reporting.​
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Save Time
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Boost Visibility
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Track Performance
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Drive Results
How can something as basic as my address affect my rankings?"​
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If your business name, address, or phone number appears differently across Yelp, YP.com, Apple Maps, and dozens of other directories, Google sees conflicting signals and reduces its confidence in your listing. That reduced confidence shows up as lower rankings. Citation Builder submits your NAP data to TransUnion's Neustar Localeze and Foursquare, the two primary aggregators that feed hundreds of downstream directories automatically.
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Accurate NAP Everywhere
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Increased Local Visibility
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Automated Management
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ROI Reporting
"I claimed my Google listing. Do I really need Bing and Apple too?"​
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Bing powers search results inside Microsoft products, Windows devices, and Cortana. Apple Maps is built into every iPhone and is the default for Siri directions. Clients using these platforms who cannot find you, or find incorrect information, are lost before you ever had a chance. We claim, optimize, and maintain all three so your practice is represented accurately and competitively everywhere your clients are looking.
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Digital Storefront Visibility
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Protect Your Reputation
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Local SEO Authority
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Ongoing Listing Support
A growing share of clients now start their search for aesthetic providers on ChatGPT, use Google's AI Overviews instead of clicking links, or ask Siri for directions to the nearest med spa. If your practice is only optimized for traditional search results, you are already invisible in the channels where your next clients are looking.
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We build strategies that cover all three: traditional organic rankings, AI Overview inclusion, and answer engine recommendations. AIO and GEO attributions are tracked in your monthly reporting so you can see exactly where your visibility is coming from.
TRADITIONAL SEO
Rank Higher in
Google Search
The foundation that everything else builds on. On-page optimization, keyword strategy, technical health, local signals, and backlinks that earn top placement in standard Google and Bing results.
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Organic rankings for high-intent local keywords
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Map-pack visibility for near-me searches
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Technical site health and Core Web Vitals
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Credibility-focused backlinks from month 3
AIO - AI OPTIMIZATION
Appear in
Google AI Overviews
Google's AI Overviews now appear above traditional results for many healthcare and aesthetic searches. We optimize content structure, schema, and authority signals to earn placement in these AI-generated summaries where clients are increasingly making decisions.
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Content structured for AI Overview inclusion
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Schema markup that supports machine reading
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Authority signals that AI systems recognize
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AIO attribution tracked in monthly reporting
AEO - ANSWER ENGINE OPTIMIZATION
Get Recommended by
ChatGPT and Voice
ChatGPT, Perplexity, and voice assistants are becoming how clients identify and compare aesthetic providers. AEO builds the content structure and credibility signals that make your practice a recommended answer in these platforms rather than an unknown.
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Question-and-answer content that AI engines cite
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Structured data that feeds answer engines
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Brand signals and entity authority building
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GEO attribution tracked in monthly reporting
Listing Sync Pro with Doctor.com Healthcare
A verified, accurate provider profile on Doctor.com, synced through Listing Sync Pro with clinic-grade accuracy and daily data updates.
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Designed for U.S.-based healthcare professionals and aesthetic practices, ensuring your provider information stays complete, correct, and consistent across the healthcare ecosystem.
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Extended Healthcare Network
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Doctor.com
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WebMD
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Vitals
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Healthgrades
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DocSpot
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Sharecare
Patients Research Providers Like Physicians. Your Listing Should Reflect That.
"I am a medical provider. Why does it matter if I am on WebMD or Healthgrades?"
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Patients researching aesthetic providers apply the same scrutiny they use when choosing a physician. They look for credentials, specialties, and verified profiles. If your NPI, specialties, and hospital affiliations are missing or inconsistent on the healthcare directories where they are researching, you lose credibility before the consultation even begins.
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This add-on syncs your provider-level data including NPI, specialties, credentials, hospital affiliations, and accepted insurance into Doctor.com's platform and its extended healthcare network.
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Verified Provider Profile on Doctor.com
Each provider receives a verified, accurate profile on Doctor.com, a trusted source for provider identity and clinical information.
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Daily Data Sync via Listing Sync Pro
Provider-level data including NPI, specialties, credentials, and insurance synced daily through Listing Sync Pro for clinic-grade consistency.
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Multi-Provider Practice Support
Individual clinicians stand out with provider-level listings even within multi-provider practices.
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High-Intent Healthcare Discoverability
Appear accurately in places where patients actively research and compare medical professionals at the moment of provider selection.
HEALTHCARE LISTING ADD-ON
COMMON QUESTIONS
The Three Things That Usually Give Med Spa Owners Pause
We hear these regularly on discovery calls. Here are honest answers.
"We tried SEO before and it didn't work."
The most common reason SEO fails is one of two things: the agency did not understand the aesthetics industry and targeted the wrong keywords, or the strategy lacked the local focus that drives actual bookings. We only work in this space, and our strategies are built around how aesthetics clients search, not generic marketing playbooks borrowed from other industries. We also set honest timelines so you know what to expect and when.
"I don't have time to manage another vendor relationship."
You should not have to. Every client is assigned a dedicated account manager who handles all communication, manages the entire deliverable process, and brings you a live dashboard and a monthly PDF summary. Your involvement is a monthly 30-minute call to review results and discuss your practice updates. We built the workflow around the reality that you are running a business, not managing a marketing agency.
"How do I know if it's actually working?"
This is the right question to ask. Every campaign includes a live Reporting Studio dashboard with GA4 traffic and conversions, Search Console ranking data, and Local SEO Pro insights showing your 10 tracked keywords and map-pack visibility, updated weekly. We also send a monthly PDF summary in plain English that attributes results to AIO and GEO channels so you can see exactly where your visibility is coming from and how it is growing.
Your Next Client Is Searching Right Now. Let's Make Sure They Find You.
Book a free discovery call. We will audit your current local search presence, identify what is holding your rankings back, and walk you through exactly what a focused SEO campaign would look like for your practice, at no cost and no obligation.
No commitment required · Typically 15-30 minutes · Real strategy, not a sales pitch.