MARKETING PROJECTS & CASE STUDIES
Work That Solves Real Problems for Real Practices
CASE STUDIES
Every project on this page started with a practice owner who was frustrated, stuck, or invisible online. What you see here is what happened when someone who has actually owned and operated an aesthetic business put their marketing experience to work for practices like theirs.
35+
Years in the beauty and aesthetics
Not as an observer. As a licensed medical aesthetician, former spa owner, and hands-on practitioner.
20+
Years in digital marketing
Across agencies, independent clients, and direct practice ownership, spanning local, regional, and national brands.
10 yrs
As a spa and clinic owner
Devon ran her own day spa, blow dry bar and e-commerce business. She knows what it actually costs when marketing does not work.
FULL CASE STUDIES
From the Problem They Had to the Growth They Got
These case studies walk through the actual situation each practice was in, what we did to change it, and what the numbers looked like afterward. The problems are common. The approaches are specific.
HOLISTIC AESTHETICS AND WELLNESS
Activated Beauty and Wellness
A master holistic aesthetician with 20+ years of spa ownership ready to expand into e-commerce and membership services, held back by a website and marketing strategy that made it impossible.
What She Was Up Against
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"When people go to my website, they leave right away. I'm losing potential new clients."
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No pathway for e-commerce or online membership sales built into her existing site
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A second business she needed to grow quickly alongside her primary practice
What We Built
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Completely new website with architecture designed for conversion and e-commerce
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New SEO content with CRO funnels that addressed why visitors were leaving
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Monthly membership program with upgrade tiers for consistent recurring revenue
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Cost and profit analysis to ensure the new service structure improved ROI
156%
average monthly increase in direct visitors to the website
200%
average monthly increase total users to website
63%
average monthly increase in total pageviews
97%
average monthly increase in events and conversions
FUNCTIONAL NUTRITION AND CHRISTIAN LIFE COACHING
Aspire Health & Nutrition
A functional nutrition and faith-based wellness clinic offering nutritional therapy, Christian life coaching, supplements, a podcast, and a regular events calendar. The existing website had the right spirit but was holding the practice back from the growth it was ready for.
What They Were Up Against: Website, Search & Social Media
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The site's design was dated and no longer reflected the professionalism and depth of their programs
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Content was thin on key service pages and did not fully explain the nutritional therapy and coaching offerings
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Open houses, free orientation classes, and community events had no proper home on the site
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Site architecture was not built for conversion, visitors had no clear path to booking or attending an orientation
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Social media was going unmanaged because Nicole and Carol were focused entirely on their patients, with no time left to create and post content consistently
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No active Google Business Profile, leaving them invisible to the local searches most likely to bring in new clients
What We Built
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Complete redesign honoring the existing brand identity and palette while modernizing every page for current design standards
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Fully rewritten and expanded content across all service pages, capturing the depth of their programs in language that educates and converts
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Dedicated events section so orientation classes and open houses are visible, compelling, and easy to register for
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Revised site architecture with conversion funnels built in, guiding visitors from discovery through to booking
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SEO-optimized content structured around the specific searches functional nutrition and faith-based wellness clients make
Additional Services
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Ongoing social media management so owners can stay focused on patients while their practice shows up consistently across platforms
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Google Business Profile setup and optimization to establish their local presence, rank in Google Maps, and capture nearby clients searching for nutritional therapy and wellness services
65%
average monthly increase in direct visitors to the website
48%
average monthly increase in organic search & organic social website visitors
55%
average monthly increase in total pageviews
64%
average user engagement in their town of Raynham, MA
69%
increase in impressions on Google Business Profile in 1st month
102%
increase in website clicks from Google Business Profile page in 1st month
206%
average monthly increase in post views
73%
average monthly increase in post likes and shares
PLASMA FIBROBLAST AND SKIN TIGHTENING
Studio Rox
A leading plasma fibroblast skin tightening specialist in Northern Arizona. Excellent at her work. Trapped by a website she could not access, that did not show half her services, and that was costing her clients every day.
What She Was Up Against
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Previous web manager locked her out of her own website and all analytics access
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"I'm offering more services than my website is showing. I need it updated with new services and gallery photos."
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No e-commerce pathway for product or service sales online
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A dated site that did not reflect the sophistication of her specialty treatments
What We Built
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Complete website rebuild - full ownership restored, no lock-in
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8 new service, education, and appointment pages added with SEO-optimized content
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Custom video and updated photography integrated throughout
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Vagaro scheduling iFramed in for frictionless client booking
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E-commerce capability added for future product and service sales
Problem
Locked out of her own website with zero analytics visibility
Solved
Full ownership, 8 new pages, live analytics, and scheduling integration
40%
average monthly increase in direct visitors to the website
33%
average monthly increase total users to website
46%
average monthly increase in organic search & organic social website visitors
49%
average monthly events and conversions
Before founding Digital Med Spa, Devon managed digital marketing projects for regional and national clients at Chernoff Newman, one of the Southeast's most established marketing and communications agencies. She also owned and operated a clinical day spa, as well as worked across other industries cementing her skills in broad integrated marketing communications.
That cross-industry experience, managing complex projects for government clients, real estate developers, luxury hospitality, and consumer brands, is what you get when you work with us on your practice.
"The best aesthetic marketers are not niche-only specialists. They are people who have mastered the craft across different industries and then brought that depth of skill into this one."
The projects below were managed as part of Devon's agency work. Each one built a specific capability that now applies directly to the challenges med spa and aesthetic practice owners face.
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FRIPP ISLAND RESORT
Luxury Real Estate and HOA
Chernoff Newman
Fripp Island HOA and Real Estate Website Redesign
The website does not reflect the quality of the community they built.
High-end residential community needed a digital presence that matched its premium positioning and served both existing homeowners and prospective buyers. Full website redesign including architecture, content strategy, and SEO optimization for competitive luxury real estate keywords.
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SC DEPARTMENT OF AGRICULTURE
State Government Agency
Chernoff Newman
Fresh on the Menu Website Project
This website was needed to serve a diverse public audience while meeting government accessibility and compliance standards.
Spotlighting restaurants in South Carolina who source at least 25% of their in-season ingredients in South Carolina. A local website part of the SC Department of Agriculture to highlight and promote local restaurants who support local farms and farmers.
FRESH FROM FLORIDA
State Agency, Food and Agriculture
Chernoff Newman
Fresh from Florida Website Project Management
They needed to modernize their digital presence to reach both consumers and industry stakeholders.
State agricultural marketing program serving Florida growers, retailers, and consumers. Complex stakeholder landscape required a website that communicated clearly to multiple distinct audiences. Project managed from concept through launch with agency coordination and budget oversight.
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SC DEPARTMENT OF AGRICULTURE
State Government Agency
Chernoff Newman
Certified SC State Agency Website Redesign
Their website was needed to serve a diverse public audience while meeting government accessibility and compliance standards.
State certification and marketing program for South Carolina agricultural products. Redesign required balancing public-facing clarity with strict compliance requirements, ADA accessibility standards, and multi-department coordination, all delivered on a fixed government timeline and budget.
The most relevant credential we have for understanding your practice is that Devon has owned one. Twice.
She has set pricing, built service menus, managed staff, handled client relations, and worried about the same things you worry about.
When she builds a marketing strategy for your practice, she is drawing on that lived experience, not just marketing theory.
DAY SPA - DEVON'S FIRST BUSINESS
Covet Spa
Devon's first business. She created every foundational element of the brand from the name forward, including the complete digital identity, brand collateral, and marketing strategy. Covet means to yearn to possess something, and the brand was built entirely around that emotional aspiration, a strategy that now directly informs how we position aesthetic practices for their ideal clientele.
CLINICAL AESTETHICS PRACTICE - PERSONAL BRAND
Devon Esthetique
Devon Beauty & Blow Dry Bar
Devon Custom Blend Cosmetics
Devon's own esthetique practice, beauty bar and cosmetics brand, where she combined her clinical background with her marketing expertise to build a personal brand around her services. This experience, marketing an individual practitioner rather than a branded spa, is directly applicable to the solo and small-team practices we work with most often, where the provider's reputation is inseparable from the brand.
Most marketing agencies that specialize in aesthetics learned the industry from the outside. We learned the industry from inside a treatment room, and we learned the marketing craft managing projects far larger and more complex than most single-location practices will ever encounter.
That combination is rare, and it shows up in every engagement we take on.
Website Strategy and Architecture
From government sites to luxury real estate to aesthetic practices, every website project required the same core skill: building a site that serves the visitor's decision-making process, not just the owner's preferences.
SEO and Organic Search
Competitive keyword research and on-page optimization across industries with widely varying search landscapes. What we learned managing competitive real estate and government keyword environments directly informs how we approach aesthetic local SEO.
Conversion Rate Optimization
Turning website traffic into action requires understanding how specific audiences make specific decisions. The CRO principles we refined across diverse industries apply with particular force to aesthetic practices, where the purchase decision is personal and emotional.
Client Management and Delivery
Agency-level marketing client management across multiple clients simultaneously, with budgets, timelines, and stakeholder expectations to manage. The discipline that builds, not just the creativity, shows up in how predictably and cleanly we deliver for our clients.
You Are in Good Hands. Let Us Show You.
Book a free discovery call. We will look at your current marketing, talk through what is and is not working, and show you what our experience, in the industry and across it, would produce for your practice.
No commitment required · Typically 15-30 minutes · Real strategy, not a sales pitch.