Expert-Managed. AI-Optimized. Fully Done for You.
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We manage your campaigns through Vendasta's MatchCraft platform, recognized as Microsoft Advertising Rising Star of the Year and a 2025 Siinda Gold Award winner. You focus on your practice. We fill your calendar.
PAID ADS
1 in 3
The Wasted Spend Problem
ad dollars is wasted on average when campaigns are not actively managed, optimized, and targeted with precision. Our AI-powered platform reallocates that waste toward the searches and audiences actually driving booked appointments.
Your Ad Budget Should Be Filling Your Appointment Book. Ours Does.
Most med spa owners have tried running their own ads, spent real money, and walked away unsure whether a single booking came from them. We manage your Google, social, and YouTube campaigns using AI-powered technology and aesthetics-industry expertise, so every dollar is tracked to a real result.
"We ran Google Ads for three months and couldn't tell if a single client came from them."
Running ads without proper conversion tracking is marketing with the lights off. Without tying a click to a booked appointment, you have no idea whether your spend is producing results or burning through budget on clicks that never convert into patients walking through your door.
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The cost: months of spend with no accountability and no way to course-correct.
"We tried Facebook ads and got lots of likes, but nobody booked anything."
Engagement metrics feel good until you check the revenue. Aesthetic services require ads built around buying intent, with audiences, creative, and landing pages designed for the specific decision a patient makes before booking a Botox consultation or skin treatment, not passive scrollers who double-tap and move on.
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The cost: ad budget that produces vanity metrics instead of paying patients.
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​"We set up our own campaigns, but managing them on top of running the practice is impossible."
Effective paid advertising is not set-and-forget. Bids need daily attention. Keywords need pruning. Creative needs testing. Audiences need refinement. Every week a campaign sits unmanaged is a week where cost-per-booking is rising and your competitors are gaining ground in your own market.
The cost: deteriorating campaign performance from neglect, while you are too busy treating patients to fix it.
3-6x
typical ROAS for med spa ad campaigns when properly managed with AI-driven bidding and industry-specific targeting
Day 1
paid ads can start producing bookings from the moment campaigns launch, unlike SEO which builds over months
2,500+
business categories in MatchCraft's keyword library, pre-built and localized across 22 languages for local practices
When you hire Digital Med Spa to manage your paid advertising, you hand us the wheel completely. We handle strategy, setup, daily optimization, and reporting. You receive clear results and a calendar that fills. Here is exactly what that looks like in practice.
PAIN: "I DON'T KNOW WHERE TO START WITH ADS."
THE SOLUTION
We Build Your Campaign Strategy
We start with a deep audit of your market, your competitors, and your highest-revenue services. We identify which platforms, keywords, and audiences will produce the fastest and most cost-effective results for your specific practice and location, then build a proposal before a dollar is spent.
PAIN: "SETUP AND LAUNCH TAKES TOO LONG"
THE SOLUTION
We Launch and Optimize Continuously
Using MatchCraft's AI platform, we launch your campaigns with pre-built, industry-tested keyword and ad libraries that accelerate setup without sacrificing precision. From day one, MatchCraft's AI adjusts bids in real time so your budget always flows toward the searches producing bookings.
PAIN: "I NEVER KNOW IF MY ADS ARE ACTUALLY WORKING"
THE SOLUTION
You Get Clear, Honest Reporting
Every campaign includes live Advertising Intelligence reporting showing your spend, clicks, and conversions in one dashboard. You get a monthly strategy review with your dedicated account manager, plain-English reporting, and a complete picture of what your ad investment is producing and why.
We manage your campaigns using Vendasta's MatchCraft platform, one of the most recognized AI-powered local advertising systems in the industry. Built specifically for local business advertising since 1998, MatchCraft's technology means your ad budget benefits from enterprise-level AI optimization without you needing to know anything about how it works under the hood.
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We chose MatchCraft because its AI was designed for exactly the kind of geographically targeted, high-intent local advertising that fills appointment books for aesthetic practices. The platform's credentials are not incidental. They are why your campaigns perform better than if we used a generic ad management tool.
Industry Recognition
Microsoft Advertising Rising Star of the Year
MatchCraft was recognized by Microsoft Advertising for outstanding achievement in the digital advertising landscape, validating its performance across the Bing ecosystem where your patients search.
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2025 Siinda Awards
Gold: Innovation Through Leveraging AI
Vendasta took Gold and MatchCraft earned Bronze at the 2025 Siinda Digital Marketing and Innovation Awards in Cologne, Germany, recognizing both platforms for measurable impact in AI-powered local marketing.
Company Scale
No. 235 on Canada's Top Growing Companies
Vendasta ranked No. 235 on The Globe and Mail's 2024 list with 178% three-year revenue growth, alongside Adobe, HubSpot, and Hootsuite as a named key player in AI-powered advertising tools.
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"What we like most about Vendasta MatchCraft is how it simplifies complex ad platforms while still delivering strong performance. Managing Google Search, Display, Meta, and LinkedIn efficiently, with the ongoing support team feeling like an extension of our own team rather than an outside vendor."
Verified G2 Review, Marketing and Advertising Agency, 2+ Years
Your prospective patients are not on just one platform. They search Google when they have buying intent. They discover you on Instagram while scrolling. They research treatments on YouTube. We manage all three from one centralized platform so your campaigns work together instead of competing with each other, and your budget is never siloed in a channel that is underperforming.
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Every channel is managed by our team using MatchCraft's AI. You approve the strategy. We execute it.
Solves: "Patients searching for my services can't find my practice."
Search Ads on Google and Bing
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We capture patients at the exact moment they are searching for your specific services, whether that is "Botox near me," "lip filler [your city]," or "laser hair removal [neighborhood]."
MatchCraft's AI bidding ensures your ads appear for searches that lead to booked appointments, not just general traffic.
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Google Search and Microsoft Bing campaigns managed for you
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AI bidding maximizes ROI on every dollar you spend
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2,500+ category keyword library tailored to your services
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Multi-tier campaign customization scales your top performers
Solves: "My social ads get engagement but no one actually books."
Social Ads on Facebook and Instagram
We build demand and retarget interested prospects on the platforms where aesthetics clients spend the most time.
MatchCraft's One-Click Optimization continuously analyzes your campaign data and surfaces improvements automatically, so your social spend improves without hours of manual analysis on your end.
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Facebook and Instagram campaigns fully managed by our team
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AI-driven audience segments targeting your ideal patient profile
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Retargeting campaigns to re-engage warm website visitors
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Creative and copy guidance based on what converts in aesthetics
Solves: "We have no video presence despite being a highly visual business."
Video Ads on YouTube
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Aesthetic services sell visually, and YouTube is the second-largest search engine in the world.
We manage YouTube campaigns that reach patients who are actively researching treatments, track performance alongside your search and social campaigns, and give you a complete picture of where your video budget is going.
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YouTube video ad campaigns built and managed for you
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Impression, click, and conversion tracking across every video
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Performance tracked alongside search and social in one dashboard
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Full-service management so you only provide the creative direction
Most ad management tools are generic. MatchCraft was built specifically for
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local business advertising
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geographically targeted
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service-specific
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optimized for high-intent searchers who are ready to book
That precision is built into the AI at every level of the platform, which means your budget works harder than it would with a standard setup.
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You do not need to understand the technology. You need to see the results. We handle the former, so you get the latter.
01
SOLVES: "MY BIDS WASTE MONEY ON THE WRONG SEARCHES."
THE SOLUTION
Smart AI Bidding
MatchCraft automatically adjusts your bids in real time based on search data, competition, and each keyword's actual conversion history. Your budget always flows toward the searches most likely to produce a booked appointment at your practice.
02
SOLVES: "OUR CAMPAIGNS ARE OUTDATED BEFORE WE EVEN REVIEW THEM."
THE SOLUTION
Real-Time Optimization
Your campaigns adapt to current conditions continuously, not on a monthly review cycle. If a keyword is underperforming, if a competitor is outbidding you on a key term, or if your budget allocation is drifting from what works, MatchCraft's system responds before you would even notice the problem.
03
SOLVES: "MY ADS ARE SHOWING TO PEOPLE WHO WOULD NEVER BOOK WITH US."
THE SOLUTION
Local Precision Targeting
Detailed audience data ensures your ads reach the right prospective patients in your specific geographic area, by ZIP code, city radius, or your custom service area. You are never paying for impressions from people outside the distance they would realistically travel to your practice.
04
SOLVES: "STARTING A NEW CAMPAIGN FROM SCRATCH TAKES FOREVER."
THE SOLUTION
2,500+ Category Keyword Library
Your campaigns are built from MatchCraft's pre-tested industry keyword and ad copy library covering your specific services, localized in over 22 languages. Faster launches, stronger early performance, and a foundation built on what actually converts for aesthetic practices rather than educated guesses.
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SOLVES: "WE CAN'T KEEP UP WITH MANAGING MULTIPLE PLATFORMS AT ONCE."
THE SOLUTION
One Platform, All Channels
We manage your Google, Bing, Facebook, Instagram, and YouTube campaigns from one centralized platform. Budget, performance data, and optimization decisions across every channel in one place means nothing falls through the cracks and your campaigns reinforce each other rather than working in isolation.
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SOLVES: "I WANT SOMEONE WHO ACTUALLY KNOWS MY INDUSTRY RUNNING MY ADS."
THE SOLUTION
Dedicated Campaign Specialists
MatchCraft's trained ad specialists handle your campaign setup, ongoing optimization, and reporting. Combined with Digital Med Spa's aesthetic industry knowledge, your campaigns are managed by people who understand both the technology and the specific decision-making process of the patients you are trying to reach.
CAMPAIGN OPTIONS
Choose the Campaign Level That Fits Where Your Practice Is
Every campaign tier runs on the same MatchCraft AI platform with the same specialist management. The difference is scope, budget level, and how many channels and services we are running for you simultaneously. Contact us for current investment levels.
No commitment required · Typically 15-30 minutes · Real strategy, not a sales pitch.
EXPRESS ADS
Build Awareness Fast
Best for practices testing paid advertising for the first time or running a short-term promotional campaign for a specific treatment.
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Ideal starting point for practices new to paid ads
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Small budgets or promotional treatment campaigns
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Campaigns focused on awareness and discoverability
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Search platform ads with AI-powered instant setup
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Fast launch with minimal complexity
MANAGED ADS CAMPAIGN
Drive Consistent Bookings
For practices ready to generate predictable, ongoing appointments through expert-managed multi-channel campaigns with full optimization.
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Designed for practices ready for consistent, measurable results
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Long-term campaigns optimized continuously month over month
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Both awareness and direct booking conversion campaigns
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Available across Search, Display, and Social platforms
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Monthly optimization and dedicated strategy sessions
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Full Advertising Intelligence reporting included
MANAGED AI ADVANTAGE
Launch with Everything in Place
For practices with a limited online presence that need a complete digital foundation built alongside the ad campaign.
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All-encompassing package for new or relaunching practices
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Includes landing page, AI-powered web chat, and more
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Multi-channel across Search, Display, and Social
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Best for practices with minimal existing digital presence
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Full end-to-end expert management from day one
Stop Running Ads That Do Not Fill Your Calendar
Book a free discovery call. We will review your current ad spend, identify what is wasting your budget, and build a campaign strategy for your practice at no cost and no obligation.
No commitment required · Typically 15-30 minutes · Real strategy, not a sales pitch.
"We tried Google Ads before and wasted a lot of money. Why would hiring you be different?"
The most common reason paid advertising fails for med spas is that campaigns are either set up by someone who does not understand what makes aesthetics patients book, or left unmanaged after launch while performance quietly deteriorates.
When we manage your campaigns, MatchCraft's AI is adjusting your bids daily, we are reviewing performance weekly, and you have call tracking and live Advertising Intelligence reporting from day one so there is no guessing whether it is working.
We also tell you honestly in our discovery call if paid advertising is not the right investment for your practice right now.
"How much do I need to budget for the actual ads before seeing results?"
Budget requirements depend on your market, which services you are promoting, and how competitive your local landscape is. Botox and filler ads in a major metro require more spend than laser hair removal in a mid-size market.
During your discovery call, we will review your specific situation and give you a realistic budget range before you commit. We also have tiered campaign options so there is an appropriate entry point whether you are testing paid advertising for the first time or ready to scale across multiple platforms simultaneously.
"How much time will I actually need to spend managing this if I hire you?"
As little as you want to. We handle all campaign setup, daily management, optimization, and reporting. You will receive regular updates, have access to your live dashboard any time, and can add monthly strategy sessions if you want to be actively involved in decisions.
Most practice owners who work with us prefer to stay informed through the reporting dashboard and a monthly summary email without touching day-to-day campaign management. That is exactly how we designed the service, because you did not hire us to give you more work to do.
CAMPAIGN ADD-ONS
The Services That Turn Good Campaigns Into Great Ones
These optional add-ons close the gap between a campaign that runs and a campaign that you can point to and say, with certainty, "that brought in bookings." Each one addresses a specific blind spot that keeps practices from knowing whether their ad investment is actually paying off.
"Pain Point: "We think our ads are generating calls but we cannot prove which campaign is responsible for them."
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​Solution
Call Tracking
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Know which campaigns are driving calls to your practice and listen to the conversations that prove ROI.
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Pain Point: "Our ads are sending people to our homepage but almost nobody fills out the contact form."
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Solution
Campaign Landing Page​
A page built specifically for your campaign that focuses patients on one action: booking with you.​
Pain Point: "I never feel like I understand what is happening with my campaigns or why specific decisions are being made."
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Solution
Monthly Strategy Sessions
30 minutes per month one-on-one with your digital ads specialist to review results and shape next steps.​
Pain Point: "My Google Ads dashboard, my Facebook Ads dashboard, and my website analytics all tell different stories and I can't figure out which is right."
Solution
Advertising Intelligence
Live, cross-platform reporting that shows you exactly what your ad investment is producing, in one place.
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Let's Fill Your Appointment Book with Patients Who Found You Through Ads We Manage
Book a free discovery call. We will audit your market, review your current setup if you have one, and put together a realistic paid advertising strategy for your practice at no cost and no obligation.
No commitment required · Typically 15-30 minutes · Real strategy, not a sales pitch.