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Wellness Marketing in 2026: The Definitive Guide to Clinical Luxury and Patient Acquisition
By 2026, data suggests that 74% of high-net-worth patients will bypass practices that use aggressive retail-style discounting in favor of those offering clinical luxury. You've likely felt the frustration of watching your medical expertise be reduced to a mere price tag on a social media tile. It's...
Devon Kirk
Mar 1814 min read


The Power of Patient Reviews: Why Med Spas Need to Prioritize Follow-Up
In today’s digital landscape, patient reviews are more than just feedback; they’re a powerful marketing tool that can drive referrals.
Devon Kirk
Nov 5, 20243 min read


Med Spa SEO Secrets: 20 Keywords to Put Your Business on Page One of Google This Fall and How to Do it!
Are you looking to get your med spa on page one of Google? This guide explores the top 20 competitive and opportunity keywords you need now.
Devon Kirk
Oct 15, 20244 min read


Understanding the Frustration of Standing Out in a Saturated Market
Don't get lost in the competition. Solutions and strategies you can use to overcome med spa saturation and become a leader of the pack.
Devon Kirk
Aug 20, 20245 min read


Brand Consistency Successfully - A Throwback to My First Business, Covet Spa
A look back at my first day spa called Covet Spa and how the brand identity and brand consistency was on point.
Devon Kirk
Aug 12, 20245 min read


Status Check: The Med Spa State of the Industry Report for 2024
Beginning the second half of 2024, where do you stand with your goals? It's time to take a pulse check.
Devon Kirk
Aug 5, 20245 min read


The Power of Standard Operating Procedures in Your Med Spa Business
Do you use SOPs in your medical spa? Learn how to ensure consistency and quality in your med spa services.
Devon Kirk
Jul 31, 20247 min read
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